Why is UV protection important in the UK?

UV rays can cause skin damage even on cloudy or overcast days. In the UK, UV exposure is a year-round concern, leading to premature aging and increased skin cancer risk. Incorporating UV protection into your daily skincare routine helps mitigate these risks.

What SPF should I use daily?

Dermatologists recommend using a broad-spectrum SPF of at least 30 daily, regardless of weather conditions. Higher SPF values provide increased protection, especially for sensitive or fair skin types.

How often should I reapply sunscreen?

Sunscreen should be reapplied every two hours, or more frequently if swimming or sweating. Even on overcast days, UV rays can penetrate clouds and affect the skin.

Can I wear sunscreen under makeup?

Yes, many sunscreens are formulated to be worn under makeup. Opt for lightweight, non-comedogenic formulas that provide both protection and a smooth base for makeup application.

Yes, sunscreen can lose its effectiveness over time. It's important to check the expiration date on the packaging and store sunscreen in a cool, dry place to maintain its efficacy.

Why UV Protection Belongs in Every Skincare Routine, Even in the UK

tanya russo
Jul 27
2 min read

The truth about what’s ageing your skin (and how to stop it)

Why UV Protection Belongs in Every Skincare Routine, Even in the UK

Most people assume they don’t need UV protection unless it’s hot or sunny. But here in the UK, where the skies often trick us into thinking our skin is safe, the reality is quite different. In fact, UV rays penetrate cloud cover, and that's exactly why UV protection belongs in every skincare routine, even in the UK.

Picture this: it’s a mild, overcast day in the UK. You’re not on a beach. You’re not sunbathing. You’re just… living your life. School run. Dog walk. Coffee in the garden. And yet, your skin is still being damaged by UV rays.

What most people don’t realise is that up to 80% of the sun’s rays still reach your skin, even through cloud cover. It’s not just sunny holidays that do the damage, it’s the daily drip-feed of UVA and environmental stressors that quietly break down collagen, dull your glow, and leave your skin more vulnerable every year.

Why UV Protection Belongs in Every Skincare Routine, Even in the UK

You might notice it already. The pigmentation that clings on longer than your tan.The dryness and roughness around your nose and mouth.The sudden flare-ups that seem to come out of nowhere.The fine lines that look more obvious in certain lighting.

These are all signs of an overwhelmed skin barrier. And once your skin barrier is compromised, even the best products can struggle to do their job.

The problem? Most daily skincare routines don’t account for invisible UV damage or modern-day stressors, pollution, free radicals, dehydration, especially here in the UK, where we’ve been sold the myth that sunscreen is a summer-only thing.

Enter: Enjoy the Day Serum, a light, nourishing serum designed to support your skin’s defences every single day. Formulated with Red Raspberry Seed Oil and Tomato Seed Oil at its core, two botanical wonders known for their natural sun-filtering properties, it helps your skin stand strong against the day’s environmental stressors. This serum does more than sit under your SPF.

It:

Daily UV Protection: Red raspberry and tomato seed oils help guard against sun exposure
Antioxidant Powerhouse: Astaxanthin + Sea Buckthorn fight free radicals and signs of aging
Natural & Nourishing: 100% plant-based, fragrance-free, and kind to all skin types
Brightens & Revitalizes: Promotes a youthful glow and evens skin tone
Hydrating & Lightweight: Soaks in without greasiness, perfect for daily wear

This isn’t your average Face Serum. This is preventative skincare that future-proofs your face.

When paired with a gentle cleanse, Enjoy the Day Serum becomes your summer morning ritual, a grounding 3-minute routine that leaves you protected, nourished, and luminous.

You don’t need to overhaul your skincare. You just need to protect what you already have. Because the skin you care for today is the skin you wear tomorrow.

Enjoy the Day Serum was created for women like you, women who are skincare-smart but time-poor. Women who care about natural ingredients but also want real results. Women who know that self-care isn’t about vanity, it’s about preserving your wellbeing, confidence, and radiance.

So the next time the sun’s out, or even if it’s not, ask yourself: Am I protecting my future face?